Establishing websites seemed to be advantageous for retailers, companies, and brands. The internet is a perfect platform for business. Apart from greater market reach, companies can sell products and services without meeting their target market physically. They secure their patrons and engage with potential clients by offering discounts and other loyalty rewards online.

However, online websites also share a fair number of pitfalls. Bad customer user experience is one of the greatest factors that affect the saleability of the website. User experience mainly depends on the eCommerce website design. It is why many companies, retailers, and brands hire thebest website design company in Singaporeto maintain an excellent customer user experience on their websites.

5 Signs That Your Website Has A Bad User Experience

There are several ways to tell if your web design has a bad user experience. One way is being a user and accessing your website yourself. Here are the signs of a poor customer experience you should watch out for when accessing your website.

Slow-Loading Website

The first thing you will notice when you visit and explore a bit on your website is the loading speed. One of the simplest yet biggest factors that puts off customers is the website’s loading speed.

If your website takes a few seconds or minutes to load content, such as photos and videos, pages and widgets, then you are looking into a symptom of your website’s bad customer experience.

Customers fail to appreciate your web design if your site fails to load within ten seconds. Apparently, websites only hold a few seconds of attention from customers. Consumer behaviour online is pretty fast compared to physical shoppers. Customers may end up abandoning your website in the first few minutes of staying on your snail-paced eCommerce website design.

It is better to hire a website design company in Singapore to quicken your site’s loading speed.

Unappealing Content

Websites create different online content using different types of mediums in order to draw the traffic or the market into the sites. These mediums can be helpful blog articles, infographics, videos, and photos.

AneCommerce web designuses tools like SEO to boost the online visibility of the content and the website to maximise the content strategy.

Unfortunately, the quantity of the website’s content is not always the matter. Customers chiefly value the quality of the content.

Consumers ignore old, unappealing, and unhelpful content. Ensure that the articles, photos, and videos you post online are fresh, timely, and engaging.

Lack of Contact Information

When you browse your website, kindly look for your business’s contact information. Apparently, many websites lose engagement because of this simple shortfall.

Your content and the overall eCommerce web design may have convinced the user to purchase your product and services, yet the lack of contact information put an end to this engagement.

Thebest website design company in Singaporenever fails to include your business’s address and map, contact directories, email, and customer service line.

Lack of Social Media Plugins

Again, go through your website one more time and look for social media share buttons, comment areas, and logins. These buttons and widgets are called social media plugins.

Social media is an ideal place to build engagement with your market, and a website design company in Singapore includes social media plugins to encourage consumer engagement.

On the other hand, social media users can reach your websites through these links and shared posts.

Boring Website Design

Sadly, we have this unspoken stereotype that professional services websites like finance and banking need to have a chic and sleek web design.

However, websites can be fun as well! Many modern website design tools are used by a website design company in Singapore to add flavour to the site. Web design trends include dynamic scrolling, custom illustrations, storytelling, and augmented reality.

These web designs are not purely for entertainment purposes only. They are effective in holding the short attention of online consumers.

4 Ways To Improve Your Website’s User Experience

Invest in Responsive Web Design In Singapore

One of the best ways to drastically improve yourweb designis by investing in a responsive web design in Singapore.

Responsive web design allows your website to adjust when accessed by different devices, including smartphones and desktops or using several web browsers.

Responsive web design in Singapore can also improve your website’s loading speed.

Many consumers today purchase items and services using their mobile devices. Having a responsive web design caters to this huge market.

Use High-Quality Photographs

Another tip to improve your content and make it more engaging is using high-quality photos on your websites. Using grainy and potato-quality generic images you can find on Google puts off consumers.

Original, captivating, and high-resolution photos are vital, especially in retail andeCommerce website design. Photographs fill the lack of sales talking on websites. High-quality images contribute to the saleability of the item and services.

Have An FAQ Page

Having FAQs or frequently asked questions pages allows users to answer their concerns themselves without relying on customer service. The general rule on websites is to hold on to the short attention of consumers. It puts off the consumers if the website bothers them to contact customer service for simple questions. FAQs page encourage self-service on websites.

Moreover, FAQs reduce the need for customer service agents.

Better Checkout and Cart Options

There is nothing better than a purchase-persuading factor on a website than having easy to follow checkout services. Straightforward and less demanding checkout services quicken the purchase transaction of the consumer. You can make most of the short attention of online consumers by providing user-friendly payment options.

On the other hand, having the ability to save your desired items on the cart for future purchases encourages customers to return to the website and buy the product.

ECommerce websites hire the best website design company in Singapore to extend the cart life of the site for better customer service.

Pump up your eCommerce website’s user experience with eFusion Technology. EFusion Technology is committed to bringing an excellent experience to your customer by developing unique, convenient, and sleek web design. Visit EFusion Technology today.