Gone are the days when print media ruled; newspapers and phone books, once the resources of choice for people and businesses to find what they needed. Finding a business was easy because your customers were nearby your business.
In the internet age, your customers can be from across town or across the country as can your competitors. If you serve those customers who already know about your business or who are local to it, you are excluding thousands of potential new customers.
Search engines like Google and Bing have changed the world of marketing and brought customers and businesses together; whether they are located nearby each other or on opposite ends of the country. If Google can bring new customers from near and far to your business, it can also bring your competitors to your customers near and far too.
Even if your business is a small, local business, you can have customers everywhere by developing an online presence. While the goods and services for some businesses must be local and in-person, for many others, the locality does not matter in the least.
For this internet magic to work, an attractive and compelling website is required. And then, it is necessary for your website to be found. And to be found, your website should appear in the first few pages of search engine results pages. There is only one first page of search results and the competition for that location can be fierce.
Search Engine Optimization (or SEO) is an effective technique used for decades to assist sites to be found on the first few search result pages. Landau Consulting, a New Jersey SEO company which does consulting in internet marketing and SEO services has published this infographic to help your website get found instead of getting lost.