An SEO audit service is a process of analyzing how your web presence is associated with best practices – this is the first step towards creating an implementation plan with measurable results. The objective of the audit is to identify the core issues that affect the performance of organic search discovery.
What is an SEO audit?
An SEO audit surprisingly looks like – an audit (analysis) of the SEO of your online business (factors that affect how easily you can find yourself online).
A proper SEO audit should address the technical characteristics of your website as well as the factors of on-page and off-page ranking and competition within your industry. Mostly, you should look for a new digital marketing company, if you get a three-page “SEO audit” from your digital marketing company.
Your SEO audit is only as good as its devices
Each SEO audit is unique because the site being analyzed is unique. But they all have one thing in common: all must be made with professional tools.
An SEO audit service involving just a few marketers who tell you that what they think is wrong can be helpful, but it is not an actual audit. In addition to professional opinion, you require the use of professional research tools and algorithms. Why? Whether your SEO audit draws from sites like SEMrush or Screaming Frog SEO Spider, they should be backed up by data.
Apart from the above, here are some other places where you can collect valuable data for the entire SEO audit service:
- Google Analytics
- Google Search Console
- Google Page Speed Insights
- Google Lighthouse
Currently, Google is the king of search engines and offers so many tools to help your ranking aspirations; it is not surprising that Google is a great place to collect data.
Most of your SEO audit should be about ranking factors
There are over 200 factors in Google’s ranking, which means that your SEO audit service provider should spend a lot of time working through them and making recommendations. If you’re not sure what the ranking factors are, here are some high-impact factors that should be evaluated by your audit:
- Length of content
- The structure of information
- Site layout/user experience (UI/UX)
- Keyword usage/overuse
- Bounce Rate and Click-through Rate
- H1, H2, H3 Tags
- Meta Description
- Alt tags and image optimization
- New content and frequent updates
- HTML markup
- Internal linking and external linking
- Site speed
- Mobile readiness/friendliness
- Broken links, warnings and errors
- Authority, trust, and age of the domain
- And about 175 more
We recommend you to consult SEO professionals when it comes to audit. There are many digital marketing agencies that will help you with audit reports but a professional SEO will help you with an in-depth analysis of the 200 factors in Google’s ranking.
You need to be sensible about your SEO audit.
While it is not always a great practice to equalize you with others, this is when it comes to your SEO audit service. Make sure that anyone who does your audit knows that you are expecting a competition research section and how you are beating your nearest competitors.
There are a lot of tools that can also be used to show you the SEO strategy of your competitors. Use this section to see where they are working and build on their plan, and where they are failing, and then talk to your digital marketing firm about avoiding the same pitfalls. This section should include the next steps that can be followed by you and your company.
Of course, if you have decided to get an SEO audit service, it is probably from an SEO experience company, which means that you should never throw in a multi-page document without any help or guidance.
Finally, your SEO audit must be understood
Even if it is pointless to start (many online businesses do not fully understand SEO), this is all right because the purpose of an SEO audit service is to gain insight into your online business. And if you are not well versed in digital marketing, search engines and rankings, then these details may need clarification.
Ultimately, an SEO audit service is useful only when it is understood and only good if it is valuable, which is an SEO company. For your SEO audit, choose an experienced, data-driven and qualified digital marketing agency. One such data-driven and experienced agency is INFIDIGIT. In plain words, select a good, reliable and direct digital marketing agency to sit with you to clarify their audit.
Conclusion: I hope you understand a little more clearly what an SEO audit is, what it should include and what to expect, so you can better judge the offers your online business receives, Companies you can work with, and values that completely. Professionals can provide an SEO audit.