Factors to consider before designing a website

In this new era of technology and digitalization, establishing your presence in the online market has become mandatory. The website needs to be designed precisely and should have a fast loading speed so that the customers can easily visit the page. Website design is an essential part of a business and a small mistake in it can ruin the entire experience. Before designing a website, it is very important to consider the following factors.

  • Usability– One of the most important factors that you need to consider is the usability of the website. Or, in other words, you can say that a website should be designed in such a way so that it enhances the user experience.
  • Loading speed– The loading speed of a website is the second most important thing to consider. Slow speed can completely ruin the business experience. There are various technological means and platforms to connect with customers throughout the world. But, if the loading speed is more than five seconds, it might be a bad experience for the users and it will become difficult to retain them. To stay in competition with rivals, it is important to have a fast loading speed.
  • Aesthetics– Just like functionality, a website should also look good. It just takes 10 seconds to create an impression of your brand. It should be designed in such a way so that the customers get to know what they can expect from a company. Do not use too many colors or images. Keep it simple and attractive!
  • Contents– The buyers are very selective and they won’t still be pleased even if your website has a fast loading speed, or has better functionality. A properly designed website should have crisp and engaging content to attract its potential buyers. An integral part of an advertisement campaign is content marketing. Blogs, article with the use of right keywords is mandatory to find the right customers.
  • Contact information– Every business should have a proper contact information which includes their contact number, email id, and others. The customers might feel left out when they are unable to sort out their queries. Make sure that from every page of the website, the users should be able to find out the contact information.

90% of the users have android phones and they spend most of their time on social media platforms or surfing the internet. Everything has become digitalized and people can have access to everything from their androids and tablets. To reach out to the largest customer network, make sure that the website is mobile-friendly!

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